Hi-tech is a tough topic to write about for me, but upfront I want to share that a good friend of mine, who is also a relative will be helping me with the blog. Frank Simorjay is a senior program manager working in the United States…where else… but at Microsoft.

So jumping right in.

About the Hungarian hi-tech market, well it’s a simple answer, it’s small. Looking around it seems that everyone knows each other.. That’s based on my observation employed several years by a local leading tech media company.

There are three things increasing market momentum in the Hungarian market today, Smart phone, tablets, and cloud computing.

Smart Phones - According to Wikipedia worldwide there are over 6 billion mobile phones, that’s 87% of the worldwide population. Additionally In evolving BRIC nations (Brazil, Russia, India, and China) the adoption is at 85%, Hungary a former Russian bloc country is at a staggering 113% adoption!  Comparing this to other BRIC countries, Hungarian is the market leader.

 When looking at the platform breakdown we see the popularity list start with Android dominate with 53%, while iPhone represents only 8% more below then of the international average. A very interesting observation to see that the iPhone has not truly penetrated the Hungarian Market.

Tablets - Until the end of last year 65 thousands tablets were sold in Hungary. It has jumped three-fold on selling because of the low cost. Question is why the rapid increase of the ipad market, but a slow adoption of the iphone?

 Cloud Computing – Generally this is a big mess in people mind in Hungary, yet something which is growing, slowly. It has remarkable growth rate. In a recent report only 3% of the Hungarian companies stated they use cloud computing, and 10 % are planning to do use it in the following year. Generally most don’t even understand what cloud computing is all about.